Snap, Tag, Love.
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The flagship product was a photo/video app and web service. Work on this project was nights and weekends for nearly two years -- developing the concept, long-range goals, building a team, and pursuing investment. As I developed coding skills I applied those to building a fully functioning prototype.
As my first tech project it didn't have the legs to keep up with the big players, who began using AI in earnest in their products in 2014. I abandoned the project and counted it as a win for my growth and development, which led to a series of other technology products that are still under development.