Marc Syp

// nfo

Side Hustle

2018 (9 months)

// role

founder

developer

// tech

nodejs, expressjs, javascript, shopify, print-on-demand

// key activities

concept

company formation

back-end server development

front-end development

branding

digital marketing

// description

The idea for Hashgear began at a political/social rally, where I noticed that a lot of people had made t-shirts and signs with hashtags on them—but realized quickly that these kinds of products were either made by hand or sourced from ad-hoc sources.

I realized that hashtags had become a powerful source of self-expression, yet there was no reliable source for products with hashtags that were relevant to the speed of social media.

After a bit of research, I found that the technology existed to scrape hashtags from social media and generate fully vetted eCommerce products within seconds. I saw it as an opportunity to pursue a project that would expand my skills (building my first back-end server, forming my first company) while also potentially providing some revenue.

Hashgear is now fully operational. If a hashtag trends on Twitter, the Hashgear server creates apparel + accessories within 60 seconds. The server is fully automated and runs 24 hours a day, 7 days a week.

The full story can be found on the company’s blog page.

// status

Fully operational.